Nibbler SEO audit for deliveroo.co.uk
Summary
Overall6.2
The overall score for this website.
Accessibility7.0
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience6.6
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing5.2
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology6.7
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 05:27 on 2 May 2024 (BST).
Top priorities for website improvement
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content. (read more)
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS. (read more)
- Ensure all pages have a sufficient amount of content. (read more)
Printability0.0
0% of pages are optimised for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimised pages
Page Print deliveroo.co.uk/ Not detected deliveroo.co.uk/login?redirect=/ Not detected deliveroo.co.uk/login?redirect=%2F Not detected deliveroo.co.uk/legal Not detected deliveroo.co.uk/for-work Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Headings1.0
- A large number (60.0%) of pages do not use defined headings. This means that users and search engines may find it harder to determine the content of this website's pages. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content.
Page headings detail
| URL | Heading | Level |
| deliveroo.co.uk/ | Restaurant food, takeaway and groceries. Delivered. | H1 |
| deliveroo.co.uk/ | Track orders to your door | H2 |
| deliveroo.co.uk/ | Up to 25% off meal deals | H2 |
| deliveroo.co.uk/ | Partner with us | H2 |
| deliveroo.co.uk/ | Ride with us | H2 |
| deliveroo.co.uk/ | Deliveroo for Work | H2 |
| deliveroo.co.uk/ | Gift Cards | H2 |
| deliveroo.co.uk/ | Discover Deliveroo | H3 |
| deliveroo.co.uk/ | Legal | H3 |
| deliveroo.co.uk/ | Help | H3 |
| deliveroo.co.uk/ | Take Deliveroo with you | H3 |
| deliveroo.co.uk/legal | Legal | H1 |
| deliveroo.co.uk/legal | Deliveroo Terms Of Service | H2 |
| deliveroo.co.uk/legal | Deliveroo Terms Of Use For Website And Applications | H2 |
| deliveroo.co.uk/legal | Deliveroo Pick up Terms of Service | H2 |
| deliveroo.co.uk/legal | Deliveroo Voucher and Account Credit Terms | H2 |
| deliveroo.co.uk/legal | Deliveroo Gift Card Terms and Conditions | H2 |
| deliveroo.co.uk/legal | Deliveroo Plus Terms And Conditions | H2 |
| deliveroo.co.uk/legal | Deliveroo Plus Partner Offer Terms & Conditions | H2 |
| deliveroo.co.uk/legal | Referral Program Terms | H2 |
| deliveroo.co.uk/legal | Terms for Promotions and Competitions | H2 |
| deliveroo.co.uk/legal | 1. Information About Us | H3 |
| deliveroo.co.uk/legal | 2. Purpose | H3 |
| deliveroo.co.uk/legal | 3. Your Account | H3 |
| deliveroo.co.uk/legal | 4. Service Availability | H3 |
| deliveroo.co.uk/legal | 5. Orders | H3 |
| deliveroo.co.uk/legal | 6. Delivery | H3 |
| deliveroo.co.uk/legal | 7. Your Rights if Something is Wrong With Your Items or Service | H3 |
| deliveroo.co.uk/legal | 8. Age Restricted and Regulated Products | H3 |
| deliveroo.co.uk/legal | 9. Cancellation | H3 |
| deliveroo.co.uk/legal | 10. Prices, Payment and Offers | H3 |
| deliveroo.co.uk/legal | 11. Tips | H3 |
| deliveroo.co.uk/legal | 12. Our Responsibility for Loss or Damage That You Suffer | H3 |
| deliveroo.co.uk/legal | 13. Data Protection | H3 |
| deliveroo.co.uk/legal | 14. Other Terms | H3 |
| deliveroo.co.uk/legal | 1. Information About Us | H3 |
| deliveroo.co.uk/legal | 2. Accessing Our Service Or Our Services | H3 |
| deliveroo.co.uk/legal | 3. Acceptable Use | H3 |
| deliveroo.co.uk/legal | 4. Interactive Features Of Our Site | H3 |
| deliveroo.co.uk/legal | 5. Content Standards | H3 |
| deliveroo.co.uk/legal | 6. Suspension And Termination | H3 |
| deliveroo.co.uk/legal | 7. Intellectual Property Rights | H3 |
| deliveroo.co.uk/legal | 8. Reliance On Information Posted | H3 |
| deliveroo.co.uk/legal | 9. Our Site And Our Service Change Regularly | H3 |
| deliveroo.co.uk/legal | 10. Our Liability | H3 |
| deliveroo.co.uk/legal | 11. Information About You And Your Visits To Our Site And Use Of Our Service | H3 |
| deliveroo.co.uk/legal | 12. Uploading Material To Our Site And Our Service | H3 |
| deliveroo.co.uk/legal | 13. Links From Our Site | H3 |
| deliveroo.co.uk/legal | 14. Jurisdiction And Applicable Law | H3 |
| deliveroo.co.uk/legal | 15. Variations | H3 |
| deliveroo.co.uk/legal | 16. Your Concerns | H3 |
| deliveroo.co.uk/legal | 1. Information About Us | H3 |
| deliveroo.co.uk/legal | 2. Purpose | H3 |
| deliveroo.co.uk/legal | 3. Your Account | H3 |
| deliveroo.co.uk/legal | 4. Service Availability | H3 |
| deliveroo.co.uk/legal | 5. Pick-up Orders | H3 |
| deliveroo.co.uk/legal | 6. Pick-up | H3 |
| deliveroo.co.uk/legal | 8. Age Restricted Products | H3 |
| deliveroo.co.uk/legal | 9. Cancellation | H3 |
| deliveroo.co.uk/legal | 10. Prices, Payment and Offers | H3 |
| deliveroo.co.uk/legal | 11. Our Responsibility for Loss or Damage That You Suffer | H3 |
| deliveroo.co.uk/legal | 12. Data Protection | H3 |
| deliveroo.co.uk/legal | 13. Other Terms | H3 |
| deliveroo.co.uk/legal | 1. Introduction | H3 |
| deliveroo.co.uk/legal | 2. Terms that apply to Vouchers only | H3 |
| deliveroo.co.uk/legal | 3. Terms that apply to Vouchers and Account Credit | H3 |
| deliveroo.co.uk/legal | Terms about purchasing Gift Cards | H3 |
| deliveroo.co.uk/legal | Terms about using Gift Cards | H3 |
| deliveroo.co.uk/legal | 1. Deliveroo Plus | H3 |
| deliveroo.co.uk/legal | 2. Eligible Users, Eligible Orders and Participating Partners | H3 |
| deliveroo.co.uk/legal | 3. To Sign Up | H3 |
| deliveroo.co.uk/legal | 4. Deliveroo Plus Fees | H3 |
| deliveroo.co.uk/legal | 5. Deliveroo Plus Subscription Period | H3 |
| deliveroo.co.uk/legal | 6. Payment And Billing | H3 |
| deliveroo.co.uk/legal | 7. Managing Your Deliveroo Plus Account | H3 |
| deliveroo.co.uk/legal | 8. Pausing your Plus Subscription ("Plus Pausing") | H3 |
| deliveroo.co.uk/legal | 9. Cancellation | H3 |
| deliveroo.co.uk/legal | 10. Termination Or Modification | H3 |
| deliveroo.co.uk/legal | 11. Free / Limited Time Trial Offers | H3 |
| deliveroo.co.uk/legal | 12. Plus Vouchers | H3 |
| deliveroo.co.uk/legal | 13. Deliveroo Plus Offer with Amazon Prime | H3 |
| deliveroo.co.uk/legal | 14. Deliveroo Plus Offer with Revolut | H3 |
| deliveroo.co.uk/legal | 15. Terms Applicable to Deliveroo Plus Gold Only | H3 |
| deliveroo.co.uk/legal | 16. Terms Applicable to Deliveroo Plus Diamond Only | H3 |
| deliveroo.co.uk/legal | Discover Deliveroo | H3 |
| deliveroo.co.uk/legal | Legal | H3 |
| deliveroo.co.uk/legal | Help | H3 |
| deliveroo.co.uk/legal | Take Deliveroo with you | H3 |
| deliveroo.co.uk/legal | 1. Who can purchase Gift Cards? | H4 |
| deliveroo.co.uk/legal | 2. Payments | H4 |
| deliveroo.co.uk/legal | 3. Delivery of Gift Cards | H4 |
| deliveroo.co.uk/legal | 4. Refunds | H4 |
| deliveroo.co.uk/legal | 5. Cancellation | H4 |
| deliveroo.co.uk/legal | 6. Limitation of Liability | H4 |
| deliveroo.co.uk/legal | 7. Use of Deliveroo Brand | H4 |
| deliveroo.co.uk/legal | 8. Privacy Policy | H4 |
| deliveroo.co.uk/legal | 9. General | H4 |
| deliveroo.co.uk/legal | 10. Contact | H4 |
| deliveroo.co.uk/legal | 1. What can Gift Cards be used for? | H4 |
| deliveroo.co.uk/legal | 2. When does my Gift Card expire? | H4 |
| deliveroo.co.uk/legal | 3. How do I redeem my Gift Card? | H4 |
| deliveroo.co.uk/legal | 4. What happens if my order is for more or less than my Gift Card balance? | H4 |
| deliveroo.co.uk/legal | 5. What happens to my credit if my order is cancelled? | H4 |
| deliveroo.co.uk/legal | 6. What happens if my Gift Card is lost, stolen or destroyed? | H4 |
| deliveroo.co.uk/legal | 7. Fraud and abuse | H4 |
| deliveroo.co.uk/legal | 8. Deliveroo General Terms | H4 |
| deliveroo.co.uk/legal | 9. Privacy Policy | H4 |
| deliveroo.co.uk/legal | 10. How do I get help? | H4 |
Images4.6
42% of images have a clearly defined size
1 image is being resized by the browser
- Most images (58.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 24 images are not in a web-friendly format.
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Non Web-Format Images
Image URL Format Page URL img2.storyblok.com/filters unknown img2.storyblok.com/filters unknown img2.storyblok.com/filters unknown img2.storyblok.com/filters unknown img2.storyblok.com/filters unknown img2.storyblok.com/filters unknown img2.storyblok.com/filters unknown img2.storyblok.com/filters unknown img2.storyblok.com/filters unknown img2.storyblok.com/filters unknown img2.storyblok.com/filters unknown img2.storyblok.com/filters unknown img2.storyblok.com/filters unknown img2.storyblok.com/filters unknown img2.storyblok.com/filters unknown img2.storyblok.com/filters unknown img2.storyblok.com/filters unknown img2.storyblok.com/filters unknown img2.storyblok.com/filters unknown img2.storyblok.com/filters unknown img2.storyblok.com/filters unknown img2.storyblok.com/filters unknown img2.storyblok.com/filters unknown img2.storyblok.com/filters unknown
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
- 1 image is being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
Image URL Format Page URL deliveroo.co.uk/anonymous_user_guid.gif?guid=16758e3c-2d09-4c14-825e-69d4a99fe990 gif deliveroo.co.uk/
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Amount of content4.6
Rendering Chart...
- This website has an average of 3,581 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- 2 pages of this website have very little content (20 words or less).
- Ensure all pages have a sufficient amount of content.
Amount of content discovered
| Page | Characters | Words |
| deliveroo.co.uk/ | 1708 | 278 |
| deliveroo.co.uk/login?redirect=/ | 42 | 6 |
| deliveroo.co.uk/login?redirect=%2F | 42 | 6 |
| deliveroo.co.uk/legal | 104144 | 17560 |
| deliveroo.co.uk/for-work | 389 | 56 |
Freshness4.8
Last updated December 8, 2023
- It looks like this website was last updated on Friday, 8 December 2023. Visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- Consider updating this website regularly with new content.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 08/12/2023 | deliveroo.co.uk/legal | Body text |
| 13/09/2021 | deliveroo.co.uk/legal | Body text |
| 05/08/2020 | deliveroo.co.uk/legal | Body text |
| 15/11/2021 | deliveroo.co.uk/legal | Body text |
| 30/04/2024 | deliveroo.co.uk/legal | Body text |
Meta tags5.2
This is how this website will look in Google search listings:
Deliveroo - Takeaway Food Delivery from Local Restaurants & Shops
deliveroo.co.uk/
We deliver your takeouts or essential groceries from the best-rated local partners straight to your door. Download our app or order online. Food. We Get It.
- All pages include at least some metadata, but only 40.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Pages with no meta description
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| deliveroo.co.uk/ | description | We deliver your takeouts or essential groceries from the best-rated local partners straight to your door. Download our app or order online. Food. We Get It. |
| deliveroo.co.uk/ | nosnippet | |
| deliveroo.co.uk/ | viewport | width=device-width, initial-scale=1 |
| deliveroo.co.uk/ | theme-color | #009e99 |
| deliveroo.co.uk/ | next-head-count | 32 |
| deliveroo.co.uk/login?redirect=/ | robots | noindex,nofollow |
| deliveroo.co.uk/login?redirect=/ | viewport | width=device-width,initial-scale=1 |
| deliveroo.co.uk/login?redirect=%2F | robots | noindex,nofollow |
| deliveroo.co.uk/login?redirect=%2F | viewport | width=device-width,initial-scale=1 |
| deliveroo.co.uk/legal | description | The best local restaurants and takeaways are here to deliver. Order on Deliveroo today! |
| deliveroo.co.uk/legal | nosnippet | |
| deliveroo.co.uk/legal | viewport | width=device-width, initial-scale=1 |
| deliveroo.co.uk/legal | theme-color | #009e99 |
| deliveroo.co.uk/legal | next-head-count | 32 |
| deliveroo.co.uk/for-work | viewport | width=device-width |
| deliveroo.co.uk/for-work | next-head-count | 2 |
| deliveroo.co.uk/for-work | viewport | initial-scale=1, viewport-fit=cover |
| deliveroo.co.uk/for-work | twitter:card | summary_large_image |
| deliveroo.co.uk/for-work | twitter:site | @deliveroo |
| deliveroo.co.uk/for-work | image | https://restaurants.deliveroo.com/_next/static/images/banner-1dc353aaddac4ecf881c428cfe27acfd.jpg |
| deliveroo.co.uk/for-work | twitter:image | https://restaurants.deliveroo.com/_next/static/images/banner-1dc353aaddac4ecf881c428cfe27acfd.jpg |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| deliveroo.co.uk/ | X-UA-Compatible | IE=edge,chrome=1 |
| deliveroo.co.uk/login?redirect=/ | Content-Type | text/html; charset=UTF-8 |
| deliveroo.co.uk/login?redirect=/ | X-UA-Compatible | IE=Edge |
| deliveroo.co.uk/login?redirect=/ | refresh | 375 |
| deliveroo.co.uk/login?redirect=%2F | Content-Type | text/html; charset=UTF-8 |
| deliveroo.co.uk/login?redirect=%2F | X-UA-Compatible | IE=Edge |
| deliveroo.co.uk/login?redirect=%2F | refresh | 375 |
| deliveroo.co.uk/legal | X-UA-Compatible | IE=edge,chrome=1 |
Analytics6.0
60% of pages use analytics
Google Tag Manager
- 60.0% of this website is using Google Tag Manager but 2 pages have no analytics. It is still possible to gather a great deal of information for the other 2 of pages from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider adding your analytics solution to the pages which aren't currently monitored.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Mobile6.9
- None of this website appears to be fully optimised for viewing on a mobile or tablet (using CSS media queries). It is important to make sure your content can be viewed easily across a wide range of devices as a growing percentage of web browsing is now done on phones and tablets.
- Check how the website looks using a mobile and a tablet. Consider adding mobile-only styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect.
Device optimised pages
Page Mobile Tablet Viewport deliveroo.co.uk/ Detected Detected Detected deliveroo.co.uk/login?redirect=/ Not detected Not detected Detected deliveroo.co.uk/login?redirect=%2F Not detected Not detected Detected deliveroo.co.uk/legal Detected Detected Detected deliveroo.co.uk/for-work Detected Not detected Detected
- Check how the website looks using a mobile and a tablet. Consider adding mobile-only styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect.
Media specific CSS detected
URL format7.6
2 URLs are less than ideal
- 2 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.
- Remove or reduce the number of query parameters in URLs. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Page titles8.0
80% of pages have defined titles
0% of page titles are weak
- One page does not specify a title. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
- Make sure that all pages have a title in the head of the document.
Page titles
Server behaviour8.9
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- 2 of the pages of this website return page content with or without a trailing slash on their URLs. Search engines might see these as separate pages with duplicate content which they could penalise for.
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
Duplicate pages
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
- One page of this website returns page content with or without a trailing slash on its URL, but it uses a canonical tag to denote the correct versions. This is ideal, as search engines will know which version to index.
- One page of this website returns page content with or without a trailing slash on its URL, but it uses a canonical tag to denote the correct versions. This is usually ideal, as search engines will know which version to index, but there are links on this website which point to the non canonical version.
- Make sure all internal links to this page go to the canonical version.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://www.deliveroo.co.uk to http://deliveroo.co.uk. This is ideal.
Internal links9.2
- 2 links are weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
Weak link text
Link URL Link text Page URL deliveroo.co.uk/more More deliveroo.co.uk/ deliveroo.co.uk/more More deliveroo.co.uk/legal
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
- One link has no text describing its destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
Fast, branded website audits
Insites creates professional website reports that can be shared with your clients.
How does Insites compare?
Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
| Add your branding | No | Yes |
| Export & share | No | PDF & link |
| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
| Try it free |